I recently uploaded a video to YouTube and it was automatically analyzed as “Not suitable for all advertisers”, which in YouTube speak means “No monetization”.

I’ve never made a lot of money from YouTube. The YouTube revenue has probably paid for the software and hardware that I use to create videos. But this made me stop and think about my video strategy.

Strategy is different from Tactics.

Strategy is your longer term aim and vision.

You can use multiple tactics for implementing a strategy. You can change your mind about what tactics you use and experiment with new approaches - all the while keeping to the same strategy.

The two main reasons why I unsubscribed from your content:

• You put out too much content
• You put out irrelevant content

Don’t do either of these (hopefully I haven’t done either here).

I’ve never managed to get the snagit “convert to animated gif” feature to work well for me.

Every platform is a micro blogging platform if you view it in the right way.

Most people don’t use the description in Instagram for content very well. This is a missed opportunity.

People often associate a ‘blog post’ with blogs, and nothing else.

We need to get in the habit of looking at the features of each platform and considering them as content placeholders. By doing this, every platform becomes a micro blog post platform.