I use tools that monitor my social media accounts and send me emails about how I’m doing.

They do not auto tweet vanity metrics on my behalf. I suggest you switch off the vanity metric auto reporting.

I’ve noticed that many of the marketing companies that I see on Twitter and Instagram, particularly on Instagram, don’t create a lot of content.

I had to think about what they were doing, and the term Engagement Driven Marketing popped into my head. I’ll explain what I mean.

Sometimes you are operating without a specific campaign, or during a campaign you want to take a break from the main campaign but you still want to maintain awareness.

Engage in a Holding Pattern or a “Don’t Forget About Me Campaign”.

We might be using social media to market, and we might value followers on those platforms, but there is still a lot of power in having a mailing list.

I have been incrementally building the web site: building content, adding a few pages, and now it is time to add a “Contact Us” page. For a first quick and easy MVP, I use Google Docs.

I looked around at a few podcasting services before settling on PodBean and in this post I’ll provide a quick overview and review of the PodBean Service.