Getting business when you are a Digital Marketing Company can be hard. Cold calling might help, when done correctly.

The Linkedin platform changes all the time, and not all the changes are to maximise user interaction.

To write a linkedin pulse article, I found the process less than intuitive:

• Choose the “See posts” from your profile drop down
• Choose “Your Drafts” from the menu on the left
• Either Choose an earlier draft, or start writing

One of the easiest ways to expand your content reach is to target a new platform, or use new capabilities on an existing platform.

When I started learning marketing it seemed as though the first thing you had to do was build a marketing plan and to do that you had to identify your Unique Selling Point and build everything around that.

But that’s a hard place to start.

We need to go beyond organic traffic and hashtags if we want to convert from a Marketing relationship, into a Sales relationship. One bridge for this transition is a Call to Action post.

I’m learning all of this as I go to support my business so I’m less concerned about formal definitions, and more concerned about practical application that achieves results.

But I still need to distinguish between terms like Sales, Marketing, Branding… so here we go.