I release a lot of videos. They tend to be ’evergreen’ which means I want to promote them for a long time.

To do that I really need a transcription of the video.

I want to create smaller excerpts of my YouTube videos. I upload these small videos to Linkedin, Twitter and Instagram. And they will drive traffic to the main video on YouTube.

And I want to do that without any extra video editing.

This case study is a lessons learned from watching someone else market their webinar.

And it is a negative lesson, i.e. how not to engage with influencers.

The basic lesson for me (since this post became quite long) was “look at the marketing that you respond positively to and mirror that, look at the marketing that you respond negatively to, and avoid that”.

I managed to get my static site publishing workflow working using StoryChief. Next, I needed to get my blogger workflow working. At the moment you can’t use Blogger as a primary channel, but I can use my stub api to allow me to publish ‘as if’ Blogger was a primary channel and control the canonical URL of the StoryChief posts so that Blogger is the Canonical post.

I had neglected my pinned tweet until someone mentioned that I “hadn’t tweeted in a while”. I had. But I hadn’t changed my pinned tweet.

Currently “Guest blog spam email” seems to be the bad marketing tool of choice in my inbox.

From which I’m taking lessons on How Not to Get A Guest Blog Spot.