Every platform is a micro blogging platform if you view it in the right way.

Most people don’t use the description in Instagram for content very well. This is a missed opportunity.

Instagram has a description, use it.

• Create a hook headline in the image.
• Use the first 3 lines of the caption to draw people in to read more.
• Write a micro blog post in the caption.

I use this to:

• build up content in small chunks quickly which I can the re-purpose as a longer blog post later.
• create stand alone content and I’ll share the link to the Instagram post on twitter as an alternative to writing a blog post.
• create a ‘compilation’ blog post which I build from 2, 3, 4 or more Instagram posts.

Instagram doesn’t seem to get indexed by Google so this is mainly for building up for followers and organic search on instagram itself - so you need to have an effective Instagram tagging strategy in place to support your content.

Instagram is a micro blogging platform, as well as an ‘image sharing’ site.