Getting business when you are a Digital Marketing Company can be hard. Cold calling might help, when done correctly.

After all, the people you are targeting probably:

• are not consuming your content,
• are not digital savvy,
• may not have a good understanding the internet.

And that is why they need you.

So cold calling, in your target niche is probably a good strategy when done well.

When I buy a domain name and start a web site, I immediately get calls and emails from people trying to sell me:

• logos
• digital marketing
• content marketing
• social media growth
• etc.

I assume this strategy works, because people use it.

And, while reading this site, you could argue that despite the site topic being Digital Online Marketing, I clearly need help.

But, the people phoning have not looked at the web site, nor do they know anything about me.

When contacting prospects directly, do some research first.

• look at their social media presence
• make notes
• build a profile
• have some ‘suggestions’ and ‘quick wins’ that could offer value to make the conversation worth their while.

This seems like a great approach to target local business, or businesses that you want to work with. Just don’t go in completely cold.