Any site that has a search facility, we should treat as a search engine, and identify how we can use it effectively for SEO.

I recently performed an analysis of Twitter for my Software Consultancy business to improve how I rank and match in Twitter search for keywords related to my business.

I didn’t put much stock in my Twitter profile description for SEO, but a few small experiments convinced me that I needed to do more. The tactics I used are explained in this post.

One thing we have to add to our todo list is reviewing our social media profiles to account for platform changes.

Pay attention to the full customer journey or risk losing happy, willing customers.

(Don’t let your customer journey end poorly.

Video marketing is often thought of as a very general approach, with a broadcast message to as many people as possible. But it doesn’t have to be, I use tools for customised personalised video marketing and I’ll explain how in this blog post.

I’ve been experimenting with TweetStorms on Twitter and it seems like a particularly effective way to get more engagement.

I have multiple online accounts and sometimes when I work with different organisations I have different one-drive and google drive accounts I need to use. Most of the official clients do not support multiple accounts on the same machine. Are there any good alternatives?